Convert more website traffic into customers

The Internet is the #1 one source of information for prospective customers to find, learn about, and compare businesses, services and products. Usability is the #1 differentiator that determines whether a site visitor stays to do business with you or clicks to your competitor.

Even if you are getting more business by driving traffic to your website through search engine optimization (SEO), advertising, social media and other marketing efforts, you are not realizing the full potential of your investment unless your website is optimized to convert the maximum number of website visitors into customers.

If your website is not clear in purpose and scope, easy and enjoyable to use, relevant, understandable, persuasive and actionable it could actually be driving customers away.

What we do

At Vaught Usability Group we help our clients hone their websites into powerful, user-centered assets that are persuasive, accessible, easy to navigate and concentrated on conversion of website visitors into customers.

Our expertise is focused on how people think and behave on the Web—How to meet their goals and provide an extraordinary online user experience, while appropriately emphasizing the right elements to meet your business objectives for the website.

We offer a full range of website usability consulting and research services that will improve user experience, persuasion and competitiveness of your website. Whether you want to tweak your site for higher performance, are planning a new website or are redesigning an existing one, we’ll help make it a star performer. Just give us a call at 503-475-1445 or send us an email.

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