Usability Services
Driving visitors to your website won’t accomplish a thing unless they stay and do business with you.
ON THIS PAGE
Website Reviews
User Research
Information Architecture
Vaught Usability Group works with you to translate your business objectives and user needs into a high performing website with extraordinary user experience and high conversion of site visitors into customers.
With proper implementation of recommendations, you will see an immediate . . .
- Decrease in the bounce rate off your homepage and other key pages.
- Higher conversion rates. Whether a conversion on your site means placing something in a cart, downloading a white paper, filling out a form or picking up the phone, more of your site visitors will do what you want them to do.
- Decrease in customer support calls, chat and emails resulting in lower support costs.
- Improved customer experience on your site, evidenced by more return customers and word of mouth business.
Vaught Usability Group reports are instructional and easy-to-understand with the intention of helping build the knowledge base of your development team with information they can carry forward into future projects.
Depending upon your usability concerns and goals, we may recommend multiple usability methods. Our services fall roughly into the three broad categories described below.
Website Reviews
Website reviews are the fastest and most economical of all usability methods. Review techniques rely upon the expertise, knowledge and experience of a usability professional.
Website usability reviews eliminate the time and cost of recruiting, scheduling, testing and compensating users.A variety of review techniques are available to meet most usability challenges. Reviews are often used to identify and address the underlying cause(s) of poor website conversion rates and to prioritize next steps.
Learn more about website review services
User Research
The best way to learn how to meet the needs of your site visitors is through direct and indirect feedback from actual site visitors and other people who meet the profiles for your targeted customers.
Results are enlightening, usually surprising and provide valuable information to improve the performance of your site through observation of overt behavior and deeper understanding of your users’ mental models and goals.
Learn more about user research services
Information Architecture
The best time to incorporated usability into the Web development process is at the beginning. By planning your site in advance of graphic design and writing code, you know where you’re going before you get started.
Information architecture projects ideally incorporate both website review and user research elements, with a goal of providing a detailed blueprint for a new website or site redesign, based upon the needs of your users, your business objectives for the site and desired competitive positioning within your industry.
A well thought out information architecture slashes development time, minimizes rework and eliminates scope creep. The resulting website that is efficient, useful and enjoyable for your site visitors.
Learn more about information architecture projects